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Comprehensive trademark protection is not as easy as
it seems. One must build a wall of defense around his
or her mark so that no one gets to get around and dilute
it with mere offshoots of the mark to be registered.
Trademark characters such as colors, style, and the
meaning of a mark, and in what class or classes should
the mark be registered in, are just some of the things
to consider.
While one may register a trademark on their own,
expert help is still necessary. In fact, most businesspersons,
who applied their trademarks for registration on their
own, wonder why certain trademarks were allowed registration
when the said marks were similar to theirs.
This emphasizes the need for a proper approach on how
to protect a mark.
The trademark registration process is not as simple
as getting a registration form, filling it in, and then
submitting it to the Intellectual Property Office - there
are "Official Actions" to answer and constant
monitoring of the application must be done. In the end,
it is much wiser to seek professional help in registering
trademarks because an inadequately protected mark is
as good as not registered.
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